Elf Yourself! Holiday teaser 2018

Bloodworks NW

When you think of working for a blood bank the usual reaction isn’t “Hooray! I can’t wait!” but this group of creatives have built an incredible in-house team! They make it fun and get people involved through quirky and engaging social media posts and fun events. From celebrities to mascots to humor to education, the team at Bloodworks NW brings the full package and they generate tons of hits from exactly the type of demographic companies are looking for: millennials.

Elf Yourself! Holiday teaser 2018

This elf not only loves the holidays and Santa, he loves donors! This little video helped Bloodworks increase the clicks and response for the holiday season; a little thought about time when there is a greater need for blood products. Working with a team that is willing to try fun and silly scripts has led to a string of viral videos that have brought huge results! Click through rates have jumped since we started adding fun and whimsical video to the lineup.

Bloodworks Not-So-Scary Blooddrive

Halloween comes but once a year and in Seattle the Georgetown Morgue is the spot to be to get the scare you’re looking for! Each year Bloodworks NW has partnered with the Morgue to bring you the “Not-So-Scary Blooddrive.” It’s an opportunity to help your fellow man and to get to skip the line (that can run to over 4 hours!) with three of your friends! Talk about a “Win-Win.” This year they promoted it with video and added a fun and funny take on the promo from last year. It got more traction and added a big dimension to the campaign.

Bloodworks NW - Bold for Blood - iFLY Promotion

The latest from two of my clients together! This is the brainchild of the three of us working together: Bloodworks, iFLY and Radford Creative. We had a blast making it and it shows. This is running from September 1, to the middle of November 2018.

Bobby Wagner Campaign

Seattle NFL Linebacker Bobby Wagner adds his own special flare to a campaign that brought in record numbers of donations from “12’s” across the pacific North West! Adding celebrity and video together really drove this campaign to the next level. Fans from all around the area flocked to the donor centers to try to get a piece of the action. Hearing, and seeing the pitch in the players own words really revs up the fans.

Dr Haley - What is Apheresis?

Dr Haley, of Bloodworks NW, gives us the downlow on what other ways you can donate blood products in this first of a series for the charity. This series of videos helps Bloodworks educate their donor base and adds a piece that had been lacking in their market before, the expert voice.


Thanksgiving Cider

You know what goes great with donating blood? A nice hot cup of apple cider. Isn’t that better?

For this video the object was to find a way to make blood donation seem relaxing and easy. As usual, Bloodworks brings the funny and surreal into the mix to add that “special something” that grabs attention.

Donating with Doppler

Doppler is the mascot for the Seattle Storm the WNBA team that has been lighting up the boards all season. He is the king of excitement and brings his special talents to a new adventure… Blood Donation!


Make it a Double

This is really the quirky video that started it all. This is the one that made me understand I was working with a group that really knew their stuff. When they shared the concept of “Make it a Double” they had everything down and it was a dream to shoot. I did get to get my own ideas in but credit where it’s due goes to the in house team at Bloodworks NW.

A Bloodworks Wedding Surprise

a wonderful couple who really like to give back as part of their lives helped out on their most special day. It was an event to remember!

Partners in Life

Built to be shown at a gala event for a “raise the paddle” portion of a live auction, this small piece shares some reasons why people donate.